CAC Payback Calculator (Months to Recover CAC)

Months to recover CAC using monthly gross profit per customer.

CAC Payback Period

Months to recover CAC using gross profit per customer

CAC

ARPU (monthly)

Gross margin %

Estimated payback

5.0 months

FAQ

CAC payback is the number of months it takes to recover your customer acquisition cost from gross profit.

Payback (months) = CAC ÷ (Monthly ARPU × Gross Margin).